Savvy (for Women) & Savvy (for Moms)
As part of a campaign to promote the Virtua for Women brand, Virtua sought a cost-effective way to reach women in two age groups – 45 plus and 20 to 45. We recommended and produced a direct mail campaign in the form of a lifestyle magazine that highlighted Virtua’s services in the context of the way women live their lives. Two versions of the magazine were created to target each market segment. The result of the campaign was a major increase in utilization of women’s health services.