Virtua Primary Care
How does a health system differentiate itself with a commodity service like primary care? In the case of Virtua, it was a values-based culture and passionate doctors that made the difference. In this campaign, the doctors were given the opportunity to express their commitment to good patient care. The campaign resulted in a dramatic jump in social media interest and website clicks, in new patient acquisition, and in annual check-ups among existing patients.
Virtua Health Services
Virtua requested a campaign that demonstrated the wide range of services they offer. Physicians from three specialties – joint replacement, urgent care and surgery – spoke about the benefits of the health care they provide. The campaign generated an increase in web hits, calls and appointments.