Trade & Consumer Magazines
Trades & Unions Magazine
Trades & Unions magazine wanted to grow its readership and expand its advertising base. Cutler Parrish was engaged to create a new design format and editorial approach. The reformatted publication has generated increased interest among readers, advertisers and union officials.
Hogar (Home), a women’s magazine published in Guayaquil, Ecuador, was a publication in search of an audience. Populated mostly with political articles, readership had been declining. The publisher asked for a plan to save the magazine. We recommended the inclusion of content that would appeal to women including lifestyle issues, fashion and food. Following the launch of the new format, circulation increased by 18%.